When my friend told me he was getting married on the same weekend as the Fruita Fat Tire Festival weekend, I questioned his choice to even get married.

"Would you get married on the fishing day opener?" I asked

"Hell no" he replied

"Then what's your problem, don't you know that's the most Fruitarded weekend of the year?" I scolded

"Can you grow a beard and get a nice suit for the wedding?" he asked

"Sure, anything for you, except the beard part" I responded. And I accepted the fact that I'd miss Fruita that year. As it turned out, the wedding was awesome, but it was three years until I finally got back to Fruita.

Sov, Fleck, Pieplow and myself were enlisted this year to go stone-cold rep our crap for the weekend. You know, really cram our product down the throats of unsuspecting people. Tell them our 0.3% carbon technology tubing will make them look faster and ride hipper.

But you know, that's really not our style. Sleep deprivation, long rides, leaving the party late, comparing the # of turds for the day with your friends, laughing until it hurts and keeping Tater from giving you whisker kisses are pretty much our style. I'll just let the photos do the talking. But if you ever get a chance to ride your bike in Fruita, do it.

Nick's Fruita photos here